Getting Started with Sales Business Planning

One of the challenges faced in business is to create the steps that focus and reflect the organisation's development vision at every level. This session grounds that process in practicality and ensures that the material covered will be used immediately in the business environment.

The course deals with business planning from big picture to goal deployment in an interactive and practical way. You will be expected to discuss the application of the material covered so that clear connections can be made.

Who should attend?

Anyone who has responsibility for business planning and direction.

What will be covered?

• How to create the sales vision for the business including sources of sales revenue, product/customer mix, customer development plans and sales culture
• How to design the structures/processes that will enable the identified culture to flourish
• To determine the level of capabilities/skills required at the appropriate levels of the organization to support and build upon the culture required
• How to identify and reinforce the behaviour required at all levels of the organization, to create the required environment thus engendering trust and loyalty throughout the organization, particularly with customers
• How to launch and utilise a self-sustaining goal deployment process to support the identified strategic objectives.

After attending this webinar, you will:

• Leave with skills and ideas to be able to identify your mission, vision and values
• Cascade them to all organizational levels
• Implement a cyclical structure to set and achieve goals which support your strategy.

About the speaker:

Charles Barnascone is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering solutions in an innovative way and providing business development support.

This presentation is delivered in partnership with Business Gateway Growth Hub and Infinite Possibilities Ltd and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.