Getting Started with Paid Digital Marketing - Action Planning Workshop

Are you keen to explore the opportunities around paid marketing across search, the web and social media but don't know where to start? This workshop will help you get going, so you can begin to make the most of the various platforms and techniques available

For most successful businesses, paid digital advertising is now a key component in the marketing mix. It's an effective, targeted and measurable way to reach your customers and do more business.

Who should attend this workshop?
This workshop is ideal for business owners, as well as individuals on their marketing teams. It provides an engaging introduction for delegates looking to harness paid digital marketing to raise awareness of their goods and service and attract new customers.

What will be covered?

• Understanding how paid advertising works across search, websites and social media.
• Employing best practices on biddable marketing campaigns across search, websites and social media to achieve optimum results.
• Targeting your customers and prospects using paid marketing.
• Utilising remarketing or retargeting methodologies.

What outcomes can you expect from joining the session?
After attending this workshop, you will have:

• A greater understanding of the opportunities around paid marketing, specifically across search, web and social media.
• The skills to select from, and make the most of, the various platforms and techniques available.
• The ability to target audiences with different adverts and control your own campaigns and ad spend.

Here's how simple it is to book your place
This workshop has limited places and priority will be given to trading SMEs based in Leicester and Leicestershire.

This workshop will be delivered via 'Go to Training'. To attend this fully-funded event, your organisation must be registered and verified as eligible to receive support through the Digital Growth Programme. If you're not already registered, you can do this now: http://www.ebusinessclub.biz/register

Once you are registered onto the programme you can book your place onto our webinars and workshops. Please note we can only accommodate one delegate per organisation.

If you have any questions, just contact your dedicated Events & Engagement Officer.

This webinar is delivered by the East Midlands Chamber's Digital Growth Programme team and is part-funded by the European Regional Development Fund, East Midlands Chamber and Leicestershire County Council.