FREE in-person training from Visit England - the National Tourist Board

Visit Leicester is working with VisitEngland to offer our local tourism businesses a free market-leading Taking England to the World training session.

Led by industry experts, the one-day face-to-face course is designed to help you reach new international audiences. Covering topics ranging from product development, pricing and distribution to marketing and content creation, you'll come away armed with practical tips to attract new global customers and grow your business.

Ready to sign up? Find out more and secure your place here.

Need a bit more information? Read on to find out how this course can benefit you.

Is it for me?

Yes! The course is aimed at suppliers from all sectors of the English travel industry, from accommodation and attractions to excursions and experience providers. It's more aimed at SMEs but larger organisations are welcome to attend.

What will I learn?

The one-day course will give you a good foundation in key topic areas outlined below. You'll receive practical takeaway tips to help you develop and promote your product for sale in key markets.

• Inbound tourism- Value, opportunities, market behaviours and trends
• Defining your product offering, Pricing and Distribution
• Building powerful relationships with the travel trade
• Digital marketing and content creation

How will I keep my stamina up?

A free buffet lunch and refreshments will be provided.

The small print…

Spaces are limited, and will be offered on a first come, first served basis. This event is offered free of charge, however a £25 no show fee will apply if a registration has not been cancelled within five working days of the event, to cover costs.

Want to chat to us?

Feel free to email the team on takingenglandtotheworld@visitbritain.org