Senior Sport Marketing Officer

Areas of responsibility:

• Lead the development and activation of a rolling 12-month plan to ensure first-class and wide-reaching coverage of key sporting programmes, events and sporting profile opportunities across digital platforms and the media.
• Lead and inspire the Sports Marketing Assistant to deliver excellent content and build strong University wide relationships to embed key sports output across the whole University network.
• Own the budget for key campaigns, maximising output, impact and effectiveness. Monitor the sports environment for 'best-in-class' activity and incorporate the latest digital trends and platforms, to constantly evolve our output and grow engagement levels.
• Be the lead marketing and comms advisor for volunteers, teams and departments across Loughborough Sport. Translating requests and briefs into deliverable content plans and monitoring and reporting on their impact.
• Ensure consistent use of the Loughborough Sport brand, including overseeing production and liaising with suppliers for materials produced, such as the website, digital assets, social media, printed materials, marketing collateral, sports kit, merchandise and sports facilities.

Duties and Responsibilities

• Lead the marketing and promotion of key sports clubs, including raising awareness of the club's activities within the media, generating attendance at home matches, engaging and retaining commercial sponsors, branding, social media, e-newsletter and website content, marketing collateral and fan merchandise.
• Ensure regular and engaging content for the Loughborough sports clubs, Loughborough Lightning and sports programmes social media channels is planned, produced and monitored for effectiveness, to ensure the channels always remain relevant and on trend.
• Lead the promotion of internal and external events, campaigns and offers and monitor campaign effectiveness.
• Measure the impact, engagement and effectiveness of all marketing and communications activities including keeping up to date with developments in the sector and in the commercial environment. Utilise current digital trends and provide insight and recommendations to inform campaigns across all sports and departments.
• Lead on the maintenance and development of key areas of the Loughborough Sport website
• Lead the production of internal and external e-newsletters, including mailing lists, promoting events and activities, providing engaging and segmented content, and monitoring effectiveness.
• Lead the development of new and interactive digital content for marketing campaigns and growing the impact, engagement and scale of all our Loughborough sport social media channels
• Be the marketing expert for key Sports Development Centre staff and student volunteers on matters relating to marketing, ensuring marketing objectives are reached and professional brand standards, partner brand guidelines and key messages are maintained
• Build, develop and maintain strong relationships with wider University departments, key partners and the sports and media industry.
• Any other duties commensurate with the grade