Marketing Executive

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Marketing Executive

Rugby League Commercial manages all commercial aspects of UK Rugby League, including the Betfred Men’s and Women’s Super League, the Challenge Cup and the England national teams (men, women and wheelchair). We are seeking to appoint a Marketing Executive to support the Marketing and CRM teams to help the organisation reach our commercial targets in 2023 and beyond. As such, the role will be split evenly between the Marketing and CRM teams.

Contact Name
Ian Wright
Contact Telephone
07858549748
Contact Email
ian.wright@rfl.co.uk

About Marketing Executive

This is an exciting time to join Rugby League Commercial, following a highly successful Rugby League World Cup in England in 2022 and the sport recently announcing a 12-year strategic partnership with global management company IMG.

Principal duties will include, but not limited to:

  • Assist the Marketing team with promotion across our league competitions (incl. Super League, Championship, League One), major RL events (incl. Challenge Cup Finals & Super League Grand Finals) and the OurLeague fan membership platform
  • Support delivery of the organisation's core marketing strategies through an effective promotional plan around key milestones during the season to develop content for social media, CRM, web and media releases
  • Learn the current community landscape within Super League and the wider RL community to identify opportunities for community activities and related sales at major RL events
  • Build strong relationships within Rugby League Commercial, Rugby Football League (sport's governing body), commercial partners, Rugby League clubs and their Foundations
  • With the Head of CRM and Data Insight teams, review analysis to develop future growth strategies for more fans, more players, more viewers, more digital engagers and more commercial income
  • Work with the Head of CRM to execute the seasonal CRM plan across leagues and major events, including planning, execution and reporting of campaigns
  • Develop an understanding of CRM KPI performance, trends, testing and opportunities to improve future campaigns

Appointment may be made subject to a DBS check.

Working for the RL Commercial will provide you with the opportunity to get involved with a wide range of exciting events. We are a united workforce, striving for excellence in all that we do. We are not a 9-5 organisation and encourage our team members to actively participate across all levels of the sport in a professional and respectful way.

To apply please email your CV and cover letter to People.team@rfl.co.uk

The closing date for applications is Tuesday 11th April 2023

The RL Commercial welcomes applications from all suitably qualified persons but has a commitment to progress towards greater diversity within its workforce. If you are an applicant with disability who meets the essential requirements of the job, we will interview you. We would be pleased to receive applications in alternative formats