#iwill be Involved in 'Social Action'

The #iwill campaign is a UK-wide movement that aims to make involvement in meaningful social action (e.g. fundraising, volunteering and campaigning) part of life for 10-20 year olds by the year 2020. It is an independent cross-party campaign backed by 700 cross-sector partners.

The campaign was launched in November 2013 by HRH The Prince of Wales and the UK's three main political parties, and is coordinated by the charity Step Up To Serve. As well as generating opportunities for all, the campaign aims to improve the quality of social action. It should be youth-led, challenging, have social impact, allow progression to other opportunities, be embedded in a young person's life and enable reflection about the value of the activity.

By 2020 the campaign is aiming to enable at least 6 in 10 young people to take part in meaningful social action. Campaign partners have leveraged significant public and private investment and launched the #iwill Fund to support the campaign to achieve its goal.

The #iwill call to action is for more business, education, public and voluntary sector organisations to recognise the capacity of young people to make a difference through social action and pledge to empower them to do so.

Get involved now

Source: (iwill, 2017)