Guidance to help leisure facilities appeal more to women

Posted: Thu, 25 Nov 2021 14:34

Guidance to help leisure facilities appeal more to women

New guidance launched aims to help gym and leisure facilities become more welcoming to women and girls in a bid to narrow the gender activity gap.

The latest Active Lives report shows men continue to be more regularly active than women, which is why the award-winning This Girl Can campaign partnered with ukactive to produce the guidance.

Developed over nine months and using extensive research and insight, it includes practical guidance and checklists to help improve the engagement, experience and confidence of women and girls using gyms and other leisure facilities.


Entitled 'How to improve your services for women and girls: as told by the 51%', the guide highlights some of the things facilities can do to encourage more females to use them.

Tags: News, Partner