New We Are Undefeatable Research!

We are Undefeatable (WAU) have prouduced a new target audience and campaign tracking insight report for September 2021. This report contains some interesting data on communities and people living with long term health conditions.

Following the lifting of legal restrictions in July 2021, the decision was taken by WAU to reintroduce the Computer-Assisted Personal Interviewing survey for the first time since October 2019. Interviews were carried out using Dynata panel with quotas set to ensure that the sample is broadly representative by region, age, gender and long term condition. CAPI data was collected face to face in areas across England. The interviews are aimed to collect data from more vulnerable, harder to reach and digitally excluded audiences.

The quantitative research covers-

• Attitudes towards physical activity
• Motivations and barriers to physical activity
• COVID specific questions
• Understanding and attitudes towards the campaign
• Actions undertaken as a result of the campaign

Sign up to the We are Undefeatable supporters hub to view the full report.

Source: We are Undefeatable