England Swims Campaign

Posted: Thu, 9 Jun 2022 09:21

England Swims Campaign

Swim England has launched a campaign appealing for those from ethnically diverse communities to give their views and experiences – with the aim of helping to make water-based activity more accessible and enjoyable for everyone.

The national campaign, named England Swims, is asking for everyone to respond – including those who can swim but may choose not to, those who cannot swim, those who have tried but have not had positive experiences and those that already enjoy the water.

They are hoping to receive the largest response to a survey of its type in the sport and leisure sector to help understand the barriers to swimming for underrepresented groups and communities – they need your help to make this happen!

Attached is the promotional partner pack which includes template copy for social, web and email, along with downloadable digital assets.

Content will be going live across the Swim England Twitter @Swim_England Facebook @SwimEngland Instagram swimengland channels from Tuesday 24 May.

The survey will be live at https://englandswims.swimming.org/ from Tuesday 24 May to Tuesday 21 June.

By completing the survey, local communities have the opportunity to improve access to pools and be a part of a positive change in the water. The results will significantly shape the future of the sector and Swim England's next 10-year strategy, which will be its most ambitious yet in terms increasing diversity in the water. The findings will also be shared with other sporting organisations.

Tags: News, Partner, Swimming