Digital Marketing Hub backed for second year

The Digital Marketing Hub will continue for a second year after Sport England awarded £520,000 of National Lottery funding to the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

Thanks to this investment the Hub, a free-to-use collection of resources and information aimed at improving the digital marketing skills of our sector, will continue to help those involved in the delivery of sport and physical activity in this country, such as freelance trainers, sport volunteers, marketing executives and gym operators.

Since its launch in September 2021, 60% of users now feel more confident when communicating in an inclusive way, with 42% stating their communication with people from low socio-economic groups has significantly improved.

More than 5,300 people are currently using the Digital Marketing Hub, with 77% having enhanced their skills and confidence in digital marketing and 72% having improved their marketing efforts as a result.

In addition, 87% of users have changed their behaviour to have a greater impact across their organisations such as talking to others, gathering information and taking action.

If you work in the sports industry and would like to gain access to the many webinars and online courses that the Digital Marketing Hub offers, sign up here.

Source and Image: Sport England