Through the collective use of the 'Let's Get Moving' strapline, we want to bring about a movement of positive physical activity change. Bringing together those partners who are supporting local residents to be physically active.

The 'Let's Get Moving' strapline was developed using research with our inactive audiences across Leicestershire, Leicester and Rutland. They indicated this is the type of message that resonates with them the best.

Active Together will act as the backbone organisation of 'Let's Get Moving', however, we need individuals, communities and organisations to embed and drive this at a local level.

We want the 'Let's Get Moving' message to be versatile, being used by partners in multiple ways but at the same time creating that simple consistent message, across digital and non-digital communications and materials.

We hope that this approach allows our partners and supporters more flexibility to use the Let's Get Moving strapline alongside your existing brands, products, programmes and can easily be included within your promotional materials.

Active Together will continue to provide material to support Let's Get Moving to land locally, for example through pre-written social media content / asset creation; in which all will be available below. We look forward to seeing ongoing examples of how the Let's Get Moving strapline can be utilised locally!

We issue a regular 'Let's Get Moving' Update Newsletter for partners and supporters of 'Let's Get Moving', with information on the latest messaging and assets available.

If you wish to receive this Newsletter please contact Josh Denham-Swift (contact details at the bottom of the page). Partners & supporters who download any key asset within the Supporter's Hub will receive this Newsletter and our public-facing 'Let's Get Moving' Newsletter.

Within the Supporter's Hub you will find templates, assets and content produced for you to utilise and land locally, including..

• Let's Get Moving Strapline Guidance & Identifiers
• Let's Get Moving: Healthy Spring - Toolkit and Assets
• Let's Get Moving Champions - Toolkit and Assets
• Themed/Seasonal - Social Media Content
• Let's Get Moving 'Making the Case' - Assets & Social Media Content
• Flyer & Social Media Templates

• Programme/Campaign Specific Partner Resources
  • Physical Activity Guidelines - localised leaflets
  • Health Campaigns Calendar - Assets & Social Media Content
  • Health Hub - Assets & Social Media Content

• How to access the Image Library

For certain Programmes and Campaigns we provide Partner Resources to enable you to adapt and land the key messages across your communications and materials. These can include correct branding/logos, graphics and assets and pre-written social media and messages - all supporting and weaving in the Let's Get Moving messaging.

The Image Library is an ever-growing tool, accessible to internal Active Together staff and partner organisations who register to access the Library. Core Let's Get Moving imagery, imagery commissioned through Local Authority grants and imagery from Active Together programmes, with the appropriate consent, will be added to the Library.

It acts as the primary location for users to search and download images to use when promoting your projects. Every image that has been uploaded to the Library has full usage rights and consent, and is therefore free to use.