New campaign launched to help parents improve children's diet

The government's New Better Health campaign, including a new NHS Food Scanner App, launched last week to help parents improve their children's diet.

Families will be given support to help to improve the diets of their children through a new campaign as the new statistics reveal the number of parents giving unhealthy snacks to their children has increased during the pandemic.

The multimedia Better Health campaign has been launched Monday 10 January to encourage families to eat better and includes a new 'scan, swipe and swap' feature for the NHS Food Scanner App, which provides a simple solution to help families maintain a healthier diet.

The campaign follows a record rise in obesity among children since the start of the pandemic, with latest data highlighting that one in 4 (27.7%) children of reception school age are overweight or obese; this rises to 4 in 10 (40.9%) in Year 6 (ages 10 to 11). Evidence shows that families purchased food more during lockdowns and this remained above normal levels even once lockdowns ended

The NHS Food Scanner App provides parents with the ideal hack to improve their children's health in 2022. The free app can be downloaded, or search 'Food Scanner App'.

(Source:Department of Health and Social Care)