Gen Z harder to motivate than previous generations, say employers

New research from business and financial adviser Grant Thornton UK LLP shows that many employers are finding it challenging to motivate their Gen Z workforce and are adapting their training methods to better meet the needs of their younger cohort.

The research, which analyses the responses of 2,000 people aged between 16 – 25 in the UK and 605 UK midsized businesses, explores Generation Z's views of the working world, as well as employers' approaches to supporting their younger workforce.

It finds that over one third of businesses say it is more difficult to motivate their Gen Z employees compared to previous generations at the same age.

Consequently, the majority (88%) of employers surveyed are adapting their training methods to meet the needs of the newest members of the workforce.

Over a third of these (36%) have introduced more personalised training, specifically tailored for individual needs. Nearly one in three (32%) have also moved towards more on demand content and more gamification within their training (30%), to appeal and engage with the new younger cohort.

Source: East Midlands Business Link Gen Z harder to motivate than previous generations, say employers - East Midlands Business Link