#UpYourGame

British Red Cross research revealed today shows that 84% of runners think sports people have a responsibility to look after each other, yet over half (58%) would not have the confidence to help their running partners in a first aid emergency.

The research revealed a significant gap between runners who have learnt first aid and those who haven't. Of those who had learnt first aid, 59% reported that they would feel confident and willing to help in a first aid emergency, yet this figure dropped to only 18% when runners had not learnt first aid.

The campaign includes a series of videos that celebrate ordinary sportspeople helping in a first aid emergency. The first of these films launched today, features a runner who helps her partner when he collapses and stops breathing whilst out on a run.

While cardiac arrest associated with running is rare, 4% of runners surveyed said they had witnessed at close hand someone who had collapsed and stopped breathing while running. Despite this, over half (54%) said they would not have the confidence to help someone in this situation.

Joe Mulligan, head of first aid education at The British Red Cross said:

"Nothing should stand in the way of someone pursuing their much-loved sporting activity. But injuries and accidents do happen from time to time.

"We want to enable people to feel confident and willing to help anyone when faced with a first aid emergency. Learning first aid helps to increase confidence levels and we believe it's a life skill everyone should have.

"The benefits of first aid are well recognised and our new #UpYourGame campaign hopes to encourage an active British public to incorporate first aid learning into their sporting routine."

The British Red Cross is calling on runners to watch and share the #UpYourGame video and visit redcross.org.uk/sportsfirstaid for free first aid advice for runners.