Elevating your Instagram Business Account: Two-Part Action Planning Workshop

Instagram continues to be developed rapidly, with the platform moving away from just a social media network into a broadcasting suite, entertainment hub and ecommerce store. Younger audiences in particular are living their entire lives through Instagram: finding products and services they love and sharing them with their friends.

It's not all aspiration and inspiration. Increasingly there is a business case for all organisations to have some presence on Instagram but understanding the many applications of the platform can be overwhelming. This workshop, delivered by the East Midlands Chamber, will break down the different functionality available and feed into additional webinars available on their programme.

Who should attend this online workshop?

Anyone using or considering using, Instagram to increase their own visibility online, or increase the brand awareness of their company.

What will be covered?

• The business opportunity with Instagram
• Setting up a business account
• Optimising your profile bio
• Planning your grid posts
• Hashtags and other ways to increase your reach
• Instagram stories
• IGTV, Reels, Stories & Guides - content to further your growth
• Instagram Shopping – turning your social media into ecommerce

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, the Chamber would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of their workshop. For the best user experience, they recommend joining the workshop using Chrome or Firefox as your web browser.

This workshop is split into two sessions and the dates are as follows:

• Part One: 9th December, 09:30 - 12:30
• Part Two: 16th December, 09:30 - 12:30