Working with the Travel Trade webinar
Are you looking to open up your business to new markets, attract new visitors and increase your revenue in 2022? If so, engaging with the travel trade and letting them take your product to market might be the next move for you.
Working with the Travel Trade webinar
Are you looking to open up your business to new markets, attract new visitors and increase your revenue in 2022? If so, engaging with the travel trade and letting them take your product to market might be the next move for you.
Understanding the Travel Trade
The travel trade is a distribution network of tourism and travel intermediaries who organize travel services and provide them as packaged tours or individual bookable services. The travel trade can include travel agents, tour operators, coach operators and group travel organisers and plays a significant role in the decision-making process of many visitors. They help open up new markets and encourage visitors to spend longer exploring different regions of the UK.
There are a range of benefits to working with the travel trade including widening your distribution, reaching new and unfamiliar markets, paying only for results when a sale is made rather than putting money into general marketing and opportunities for repeat business once a relationship has been formed.
Your invitation to a FREE workshop
This is a FREE opportunity to take part in a training session which will focus on helping your business get export ready so that you can attract new audiences both across the UK and internationally. It will enable to you take the first steps to distribute your product via the travel trade.
'Working with the Travel Trade' workshop:
- Internationalisation – why work with the trade
- Know your markets
- Working with the trade - commercial requirements
- Pricing, rate structures
- Tools for the trade
- Routes to market
This will be a virtual workshop on Zoom on 3rd February between 10am and 11.30am and will be conducted by Yvonne Wagoun of White Stag Tourism who has over 27 years' experience in the UK inbound travel market, specialising in product and business development, as well as international travel trade collaboration. Yvonne will send out the joining instructions to all businesses that register for the session.
A follow up of 1-2-1 support session will be available to six businesses. These sessions will be 30 minutes long each and can be booked on a first come first served basis following the workshop.
Register for your FREE place now by emailing my colleague Pasquale Buonanno, Pasquale.Buonanno@leicester.gov.uk
