Using Paid Display Advertising to Reach your Customers

This webinar will look at the opportunities display advertising presents businesses to reach new customers, or to engage with previous website visitors. This will include a detailed look at the display advertising network including YouTube and Gmail ads. You will also look at how you can reach new audiences that have a passing interest in your products or services (affinity audiences) or who are actively in the market for your products or services (in-market audiences). Finally, the webinar will cover setting up remarketing audiences and how to use cookie lengths to move people through your sales funnel.

Who should attend this webinar?

Anyone who has a business wanting to explore the opportunities of paid display advertising to reach new (and existing) customers including business owners or employees who are part of a marketing team.

What will be covered?

• How display advertising works across the web, YouTube and Gmail
• The different ad options available including dynamic display ads &HTML5 ads
• Best practices for Display ad creation
• How to target audiences based on interests, location and other demographics
• How to utilise remarketing to re-engage with past website visitors
• How video advertising works on YouTube

This event is fully funded and FREE for you to attend, in return Business Gateway ask for you to complet an SME enrolment form if your business hasn't already done so.