Introduction to Paid Digital Advertising

Join this webinar where you will explore all the different types of paid digital advertising and learn how to create effective campaigns that will reach your target audience.

This two-hour webinar will introduce you to the world of paid digital advertising looking at search engine marketing, social media advertising and video advertising, as well as how you can use them to achieve your business marketing goals.

Who Should Attend?

New or established business owners or employees who are part of a marketing team who has (or works for) a business who wants to explore the benefits of Paid Digital Advertising used to raise awareness of their business, business services and products.

What we be covered?

• The different types of paid digital advertising
• Understanding your customer journey and why search advertising is very different to social advertising
• Creating effective paid digital advertising campaigns across different marketing platforms
• An overview of advertising on Google, Microsoft Bing, Facebook, Instagram, LinkedIn, Twitter & Pinterest
• Different ways to measure the success of your paid digital ad campaigns

By attending this webinar, you will:

• An understanding of the different types of paid digital advertising
• How to create effective campaigns that will reach your target audience
• How to measure the success of your campaigns
• Guidance on where to go next (signposts to full day action planning workshops) to increase their competency in specific paid digital advertising areas such as search marketing, social media advertising, shopping, display & video advertising.

Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required.