Marketing Essentials Masterclass

Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.

This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.

Who should attend?

Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it's not getting the results you want? If yes, then this workshop is for you!

What the workshop will cover:

• Discovering your brand story and how to tell it
• Developing customer personas – who are your target customers and how should you engage with them?
• Developing key messages for your businesses that attract the right customers
• What marketing channels are available and which is right for you

After attending this webinar, you will:

• Have a better understanding of your brand, your organisation's values and who your target customers really are.
• Get the opportunity to work on practical exercises that you can apply to your own business.
• Gain a clearer understanding of the different marketing channels and techniques that you should use to engage your ideal clients.
• Leave with a practical action plan to apply in your business straight away.

Who'll be presenting this workshop?

This action planning workshop is run by Lindsey Newman-Wood from Passion Marketing who strives to make all her workshops engaging, fun and full of hints and tips to take away and use in your business right now.

This presentation is delivered in partnership with Business Gateway Growth Hub and Passion Marketing and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.

Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required.