What's new in search?

The world of search engines continues to develop at a rapid rate, with an ever-greater focus on mobile devices, machine learning and increasingly, visual search. It's important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn't see coming.

This webinar covers all the important changes in the world of organic and paid search across Google and Bing, sharing best practice and case studies of what works and how businesses have dealt with recent search engine updates.

Who Should Attend?

This webinar is for anyone with an interest or responsibility for digital marketing, website performance and any aspect of search engine optimisation or pay per click advertising. The webinar assumes no prior knowledge of SEO or PPC advertising, with all topics fully explained and questions from delegates answered as part of the session. It is relevant to all levels of experience from beginner to advanced.

What we be covered?

• Google's recent core updates: The effects on search results and how to deal with them.
• Changes to Google's Page Experience ranking factors.
• The Google Helpful Content update and how to identify potentially "unhelpful" content on your website.
• New Shopping features announced by Google and how to take advantage of them.
• New Google Lens and visual search features to be aware of.
• Google's new topical exploration search feature.
• How to ensure the correct Site Name is displayed in Google Search on mobile.
• New Webmaster Guidelines and Search Console features.
• New Performance Max features in Google Ads to take advantage of.

By attending this webinar, you will:

• Understand what changes you might need to make to your website to be ready for forthcoming Google updates (or reverse the negative effects of a recent update).
• Have gained the latest best practice for search engine optimisation and pay per click advertising from industry experts
• Know what the Helpful Content update is and how to address issues it might present with your website.
• Understand new Shopping and Performance Max features in Google and how to use them for your advantage.

Please note: This event is fully funded and FREE for you to attend. In return, tha Gateway Growth Hub ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so.