Social Media Bootcamp Part 1 & 2

Many businesses use social media as part of their marketing strategy. It offers an efficient and effective way to communicate with your target market, generate leads and sales and maintain a community of fans. But many companies don't take full advantage of social media. It's a big topic to cover. This two-day bootcamp is designed to take delegates through the labyrinth of social media and come out with an actionable plan to use it for the benefit of their business, whether they are a novice or someone with more expertise.

Who Should Attend?

Whether you are a beginner or someone with more experience, this workshop will help you understand the current social media landscape and leave you with actionable steps to implement the next day. If you are an experienced social media manager with significant expertise in social media platforms, this workshop may not be best suited to your needs.

**This is a two-day workshop taking place on Tuesday 14th and Wednesday 15th March. By booking you are confirming your attendance on both dates.

What we will cover:

• Social media today – the landscape, and what you need to know
• How social media can contribute to your business goals
• Understanding your audience – demographics, preferred content, user habits
• Content and frequency – the different types of content possible, selecting the ones that work best for your audience and business
• Community management and engaging prospects
• Social listening – finding leads and new business
• The major platforms – what you need to know to find success
• Understanding analytics – take better decisions based on real data
• Paid social content – when it may help, what to do to learn more about it

By attending this webinar, you will:

• Greater understanding of the social media options available to your business
• Greater understanding of audience preference and behaviour
• Become more efficient in the time you spend on social media
• Learn how to engage customers and prospects on social media
• Generate a social media action plan

Who'll be presenting this workshop?

Paul Ince is owner of 'LikeMind Media' in Loughborough – he's a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years' experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

This presentation is delivered in partnership with Business Gateway Growth Hub and LikeMind Media and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.

Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required. Without a completed form we cannot guarantee your place on this or future Business Gateway events. Further details will be provided upon booking.

Source: Bizgateway

Link: Social Media Bootcamp Part 1 & 2 - Business Gateway Growth Hub (bizgateway.org.uk)