Selecting the right social media for your business
Social media is ever-present in society. Using it as a business is a great way to engage with a business’s target audience in a cost-effective way for most organisations. But the landscape is vast. The amount of content available is huge. Do you really need to post all the time and on every platform? In this webinar, we’ll look at the main social platforms available, their key functionality and who uses them so that you can decide where to focus your attention and become a more efficient user of social media for your business.
Selecting the right social media for your business
Social media is ever-present in society. Using it as a business is a great way to engage with a business's target audience in a cost-effective way for most organisations. But the landscape is vast. The amount of content available is huge. Do you really need to post all the time and on every platform? In this webinar, we'll look at the main social platforms available, their key functionality and who uses them so that you can decide where to focus your attention and become a more efficient user of social media for your business.
Who Should Attend?
Any business that is using, or would like to use social media, but who would like to be smarter and focus on specific platforms that are going to generate more results for them.
What we will cover:
- Summary of the social media landscape right now
- Key skills needed to succeed (and where you can go to further them – drive to attend more sessions)
- Overview of Facebook, Twitter, Instagram, LinkedIn, TikTok – what you need to know to select the right platforms for your business
- What's on the horizon?
By attending this webinar, you will:
- Greater understanding of the social media options available to your business
- Selecting the appropriate platforms that will contribute to your business success
- Better targeting of your ideal customer
- Improved efficiency in time spent using social media
Who'll be presenting this workshop?
Paul Ince is owner of 'LikeMind Media' in Loughborough – he's a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years' experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.
This presentation is delivered in partnership with Business Gateway Growth Hub and LikeMind Media and is part-funded by the European Regional Development Fund. Places are limited and priority will be given to trading SMEs based in Leicester and Leicestershire.
Please note: This event is fully funded and FREE for you to attend. In return, we ask for a few minutes of your time to complete an SME Enrolment form, if your business has not already done so. Only one form per business is required. Without a completed form we cannot guarantee your place on this or future Business Gateway events. Further details will be provided upon booking.
Source: Bizgateway
Link: Selecting the right social media for your business - Business Gateway Growth Hub (bizgateway.org.uk)
