Active Together Annual Review 2022/23 Case Study - Supporting Local Communities

Waterfront Sports and Education Academy were commissioned to undertake
a consultation exercise with ethnically diverse communities living in
Leicester. The consultation allowed the community a voice to help shape
how future support for physical activity and sport should be implemented
and for the partnership to better understand what characteristics the
community wanted from its sector workforce.

Eighty adults from ethnically diverse communities were interviewed. A key
learning from the consultation was that the recruitment and training of the
right personnel was key to empowering communities to run and promote their
own activity sessions to help local people be physically active. The community
stated that a deliverer should be someone that represents the community they
are from and someone that can relate to their life experiences.

Based on these findings, a local female mentoring and people development
network was established. Representative organisations from across the city
and county are now leading on how Active Together can support women and
girls from ethnically diverse communities to become part of the voluntary and
paid workforce within the sector. Initiatives developed by the network include
the establishment of a young Muslim women's leadership group and the
development of girls' employability skills, through physical activity and sport,
who are currently not in education or employment.