The rising cost of living and its impact on sport and physical activity

Themes
COVID-19 Recovery, Economic Impact, Health & Wellbeing*, Infrastructure & Travel*, Physical Activity, Physical Inactivity, Social & Community*, Strategy & Policy, Under Represented Groups*, Workforce*
Sub Themes
Mental Health, Physical Health, Facilities, Planning, Travel, Deprivation, Ethnically Diverse Communities, Disability, Lower socio-economic groups, Young People, Clubs, Volunteering
Geographic Area
National
Lifestages
Children & Young People, Adults
Sport / Activity
Cheerleading, Cycling, Football, Gymnastics, Swimming, Trampolining, Exercise Class, Gym/Health Club, Walking, Mental Health
The rising cost of living is influenced by factors such as the Covid-19 aftermath, Ukraine conflict, economic sanctions, global supply chain issues, rising interest rates, inflation, and stagnant wages. Sport England and its System Partners have studied the impact of rising living costs on the sports and physical activity sector.

The rising cost of living is being caused by a range of simultaneous challenges including: the financial legacy of the Covid-19 pandemic; conflict in Ukraine and associated economic sanctions; global supply chain issues, interest rate rises and; inflation and wage stagnation. Sport England and some of its System Partners 1 have conducted and collated research to monitor the impacts of the rising cost of living on the sport and physical activity sector.

Sport England and its System Partners commissioned Sheffield Hallam University to bring together their collective insight and learning to create a central resource which individual organisations can draw on to support their own decision making and policy creation. The report consists of key cost of living insight documents and research reports published during March 2022 and October 2023, and which have been reviewed by Sheffield Hallam University. The overall aim has been to build an agreed narrative on the effects of increases in the cost of living on the supply of and demand for, sport and physical activity.

Sport England has set out to underpin existing research within a framework based on applied economics and have used an objective tone and critical lens to interpret the data.

This report provides:

  • A robust evidence base on the effects of the rise in the cost of living, which can continue to inform research plans and strategic decisions about how organisations respond.
  • A simple story seen through multiple lenses that Sport England and System Partners can 'own' and use.
  • A basis from which communications can be generated.