Club Matters – Good Communication is key

The Return to Sport/Activity Surveys, which ran during July and August 2020, revealed that regular, effective communication was key to keeping members/participants and volunteers connected and engaged during lockdown and encouraging their return on reopening.

The findings showed that:

• When clubs/groups get their comms wrong or they're inconsistent, people feel; hesitant, nervous, confused, worried and neglected.
• But when they get their comms right, people feel; valued, grateful, optimistic, excited, trusted and expectant.

Good communication can help people stay connected during these difficult times and can help ease anxiety around returning to sport/activity when the time is right. Communicating and engaging as a virtual club and making the most of social media channels has never been so important.

Club Matters online guides have been updated and are here to help:

• Communicating and Engaging as a Virtual Club
• Making the Most of Social Media Channels